Advertising, sales and expectations…

While it is probably waaay too early for most to start advertising our games, it is something that should be in the backs of our minds. Don’t forget, blogging about your games and talking about what you are doing all over the place will help generate interest in your project.

I have a number of items for sale and free download in a few different places on the magical internet and experience has shown me that my meagre attempts at advertising (and I am the first to admit that I am bad at self-promotion) can net very mixed results. I came across an interesting blog post about advertising and sales expectations and wanted to share it. Check this out.

I think the lesson to learn here is that over-night successes are rare and we will all have to work at generating interest in our games. Think about what makes your game interesting, fun and exciting – what will make people want to play it? What avenues are you going to persue when promoting your game? Sending review copies to people actually interested in your game is a great way to promote your game. But how do you find these interested parties in the first place? Are you going to risk becoming unpopular on your favourite forums by loudly prmoting your new game? Are you going to pay for banner ads on busy game sites (like RPGnet), send review copies to podcasters (like, I don’t know, Here Be Gamers!) or put up a billboard outside your house?

Or do you have something different in mind? Share your ideas.

– Nathan

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About Nathan
Hey there! I'm a writer, father, geek, teacher and gentleman creative. Looking for my next adventure now...

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